Mar 18, 2011

The Changing Dynamics Of News In India & Challenges



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Going back to 1870 when India's first newspaper - Bengal newspapers - to today's plethora of newspapers and news channels, the media industry has come a long way. However, little analysis of the growth media in India, which mainly serve India news reveals that real growth and a steep growth curve actually happened later with the advent of popular press.

This shift of the major languages​​, Hindi and English, the regional languages ​​of sense considering the diversity in the country. Here in India dialects change every few hundred miles, and languages ​​vary from country to country. To effectively help people understand what all that is important to them, the news in one word, it is essential that they be addressed in their own language.

This is why, popular press has done exceptionally well in India. same idea was first transferred to radio, and visual media. No matter how important the national news channels in Hindi and English can be, people all over India does not keep a tab on the news channel that offers them the news in their language. common man simply loves to understand the news in a language he is most comfortable in.

In this way, the latest news from India is slowly becoming Mumbai, Delhi, Chennai, Bangalore etc.

In addition, the localization of content is also provided to breaking news, support news channels, also got the local flavor. So, one is breaking news from Delhi or Mumbai etc. News is essentially a local nature, but because of the localization policy of channels of content, such as news also received prominence.

However, with more local content in some way leads to dilution of the media core competencies. It's the perfect balance between what is important at the local level and what is important when it came to the bigger picture is still wanting.

Welcome into the world of Internet news. arena where the news is served smoked, the latest news and concepts of justice and simultaneously mix between international, national, local and local content can be achieved with finesse.

Model Internet news holds great promise for a country as diverse as India. News, anywhere, anytime something is this model really can deliver. However, on the other hand, a low Internet penetration in India is slowing down the advent of the Internet arena in India. Since 2008, there are 60 million Internet users constitute 6.0% of the country, in India.

But for it to perform at its best level, there must be a broadband connection. All of which is considered the USPS Internet, namely the seamless integration with video content and lots of interactivity thrown in, will perform at their optimal only for super-fast broadband

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There is a sense of inevitability that the world we live in, what must happen will eventually happen. If these prophetic words do not apply for a change, certainly, it is the era of Internet news show in India. Wait and see ... time comes they are going to be exciting news for the genre!

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